Privacy Policy

Privacy Policy & Terms of Use.

Last Revised: February 8th 2021

Keep a Child Alive and its affiliates (“Organization,” “we,” “us,” or “our”) share your concern about the protection of your personal information. This Privacy Policy and Terms of Use (the “Policy”) explains how we collect, use, and maintain the personal information of our donors, subscribers, and website visitors (“you”). It also sets forth your obligations with respect to your use of this website (the “Site”).

By accessing or using the Site, you agree to abide by the terms of this Policy, and to our collection, use, and maintenance of your personal information in accordance with this Policy. If you do not agree to this Policy, you should not use this Site or otherwise provide us with your personal information.

Information We Collect and Track

We may collect information from you (i) on this Site; (ii) in email, text, and other electronic messages between you and us; and (iii) when you interact with our advertisements and applications on third-party websites and services, if those advertisements or applications include links to this policy. In doing so, there are two types of information we may collect about you:

  • (i) Personal information that you voluntarily provide when interacting on the Site, or voluntarily at certain other points (such as via forms or emails), for example if you sign up for email lists, make donations, register for an event, or respond to a survey. Such information may include your name, job roles, affiliations, postal and email addresses, or other elements of personal information required to process your request. If you make a donation, such information may also include a credit card number and other payment processing information. If you contact us, we may keep a record of your correspondence, including any information contained therein.
  • (ii) Tracking data, which is automatically collected from you each time you visit the Site. Such data may include information regarding the frequency with which you visit our Site, the websites that you access before and after you visit our Site, the operating system and internet software you use when you access our Site, and your IP addresses and internet service providers. We attempt to aggregate such tracking data so that it is not tied to any of your personal information; however, due to the nature of the internet, this is not always feasible and some tracking data may be traceable back to you or one of your devices.

You may update or correct any of the personal information that you have provided to us by sending an email to

How We Use Your Information

We use the information we collect from you, including any personal information, for our organizational purposes, to improve our Site and other services offered to you, and for any other purposes for which you may have provided your information, including, for example, to provide you with information, products, or services, to process your requests or donations, or in any other way we may describe when you provide the information.

We also use the aggregated tracking data we collect for a variety of purposes, including, for example, for load-balancing metrics and to create reports on user demographics and Site traffic patterns. The reports that are generated from aggregated tracking data are used for a variety of purposes, including, for example, to improve the Site and our services, including our marketing capabilities.

Disclosure of Your Information

We will not disclose any of your personal information to third parties, except (i) to our affiliates, agents, consultants and sub-contractors in connection with the operation of our Organization; (ii) to certain established third party vendors, including our marketing partners and other partners that perform services for us in connection with the operation of our Site (for example, vendors who assist us in operating any community network service associated with the Site, sending postal mail and e-mail, and analyzing data or other administrative tasks); (iii) when we believe that such disclosure is required by law; (iv) to enforce or apply this Policy; (v) when we believe such disclosure is necessary or appropriate to protect our rights, property, security or safety, or that of the public; (vi) as otherwise stated in this Policy; or (viii) otherwise at your request or with your express permission.

When we share information with these third parties, we seek to limit such sharing to the extent possible, and to ensure that such third parties will use the information solely for the purpose of providing services to us and in accordance with this Policy.

Transfer of Information to Third Parties Upon a Sale or Change of Control

We retain the right to transfer or assign all Information pursuant to a merger, consolidation or other transaction relating to the Organization or our assets if the assignee or acquiror agrees to abide by the terms of this Policy.

How Your Information Is Protected

We strive to protect all information we collect, use, and maintain from loss, misuse or alteration. We maintain reasonable physical, electronic and procedural safeguards designed to secure your information. Additionally, we encrypt all particularly sensitive data, such as credit card information collected from any donation forms (including general donations and peer-2-peer donations), store purchases, and event registrations, on a secure layer.

You should recognize, however, that there is no such thing as “perfect security” on the internet, and we cannot guarantee the security of your personal information. In addition, because internet communication is unsecure, it is possible that the information you supply to us via this Site will be intercepted during transmission. While we strive to protect your information to the best of our ability, we cannot be liable for any breach of our systems or interception of our transmission and hereby disclaim, to the fullest extent provided under law, any liability associated with any claim relating to a breach of security, data, or information.

Other Communications

From time to time, we may e-mail you with information regarding important developments affecting the Organization. We may also e-mail you on occasion regarding the Site. Such e-mails may be sent to you even if you have not requested to receive any communication from us. You may opt-out of such email communications by contacting us at the email address below, or by clicking the “unsubscribe” link in the email.

Links to Third-Party Sites

The Site may contain links to websites owned and operated by third parties. The availability of such links or services on the Site does not signify that we have any association with such third parties and does not constitute our endorsement of any information, content, products, or services available through such sites or services. Inquiries about such third-party sites or services should be directed to the applicable third parties. We are not responsible for and have no control over the privacy policies of those sites. We encourage you to review the privacy policies of those sites prior to providing them with any of your information. You acknowledge and agree that we are not responsible and will have no liability for any damage or loss in connection with your transactions or interactions with any third parties.

Our Use of Cookies and Other Tracking Technologies

We work with third party partners who assist us in our marketing and advertising endeavors. Some of these third party partners use cookies and other tracking technologies to collect information about you when you use our Site. These cookies and other technologies may collect information about you as you use our Site. Some of this information may be connected to your personal information. The information may also be aggregated with information about your online activities over time and across different websites or other online services. Our third party partners may use this information to provide you with internet-based advertising or other targeted content.

We do not control how our third party partners use tracking technologies, or how use the data they collect. If you have any questions about targeted content, you should contact the responsible provider directly. You can also opt-out of certain tracking technologies by visiting the following web pages:

  • Google Analytics: If you prefer to avoid tracking from Google Analytics you can opt out of Google’s advertising tracking cookie (available at or use a browser plugin (available at to opt out of all Google Analytics tracking software.
  • Facebook: You may also withdraw your consent to Facebook to use data saved and generated by Facebook through Facebook Analytics by navigating to the following link:

Information for Residents of the EEA

If you reside in the European Economic Area (“EEA”), we will collect and use your personal information only if we have one or more legal bases for doing so under the GDPR. This means we collect and use your personal information only where our collection and use of your information is (a) necessary to perform a contract we are about to enter into or have entered into with you; (b) in our legitimate interests, and your interests and fundamental rights do not override those interests; (c) necessary to protect the vital interests of you or another natural person; or (d) necessary to comply with a legal obligation.

Under certain circumstances, by law you have the right to request access to your personal data, request correction of your data, or request erasure of your data. If you want to exercise any of the rights described above, or are dissatisfied with the way we have used your information, please contact We will seek to deal with your request without undue delay, and in any event in accordance with the requirements of the GDPR. Please note we may keep a record of your communications to help us resolve any issues which you raise. We may not accommodate a request to change or delete information if we believe the change or deletion would violate any law or legal requirement, or negatively affect the information’s accuracy.

If you have any complaints about how we handle your personal data please contact us so we can resolve the issue, where possible. If you need to make a complaint or believe we have otherwise violated your rights, you have the right to lodge a complaint about the use of any of your information with the Information Commissioner’s Office, the UK data protection regulator, or your country’s Data Protection Authority.

We will never intentionally collect any “special categories of data” under the EU General Data Protection Regulation (GDPR) without your explicit consent or as otherwise permitted or required by applicable law. This includes any personal data that (a) reveals your racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership; or (b) concerns your health, sex life, or sexual orientation.

Ownership of Content

You are solely responsible for the content of any comments you post to the Site. However, while the Organization does not and cannot review every comment and is not responsible for the content of the comments, we reserve the right to delete, move, or edit comments that we, in our sole discretion, deem abusive, defamatory, obscene, in violation of applicable laws, including copyright and trademark laws, or otherwise unacceptable. The Organization does not control the content of comments to the Site and, as such, does not guarantee the accuracy, integrity or quality of such content. All text, images, graphics, sounds, software code and other content (“Content”) on the Site are copyrighted property of the Organization, its affiliates or others. No part of the Content shall be made subject to any open source, copyleft, or similar license. You may not reproduce, redistribute, publish or otherwise use by electronic or any other means any of the Content without our prior written consent.

DMCA Notification of Infringement

It is our policy to respond to clear notices of alleged copyright infringement that comply with the Digital Millennium Copyright Act ( “DMCA”). In addition, we will promptly terminate without notice the accounts of those determined by us to be “repeat infringers.” If you are a copyright owner or an agent thereof, and you believe that any content hosted on our web site ( infringes your copyrights, then you may submit a notification pursuant to the DMCA by providing our Designated Copyright Agent with the following information in writing (please consult your legal counsel or see 17 U.S.C. Section 512(c)(3) to confirm these requirements):

  • A physical or electronic signature of a person authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.
  • Identification of the copyrighted work claimed to have been infringed, or, if multiple copyrighted works on our Site are covered by a single notification, a representative list of such works at that site.
  • Identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled, and information reasonably sufficient to permit us to locate the material.
  • Information reasonably sufficient to permit us to contact the complaining party, such as an address, telephone number, and, if available, an electronic mail address at which the complaining party may be contacted.
  • A statement that the complaining party has a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law.
  • A statement that the information in the notification is accurate, and under penalty of perjury, that the complaining party is authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.

Please note that under Section 512(f) of the DMCA, any person who knowingly materially misrepresents that material or activity is infringing may be subject to liability. Our Designated Copyright Agent to receive notifications and counter-notifications of claimed infringement can be reached as follows: Attention: Antonio Ruiz-Gimenez Executive Director Keep a Child Alive 17 State Street, suite 2100, New York, NY 10004 Email: For clarity, only DMCA notices should go to the Designated Copyright Agent. Any other feedback, comments, requests for technical support or other communications should be directed to us through You acknowledge that if you fail to comply with all of the requirements of this section, your DMCA notice may not be valid.


KEEP A CHILD ALIVE and other marks indicated on the Site are the trademarks and/or service marks of the Organization or its affiliates. They may not be used or displayed without the prior written consent of the Organization or the appropriate rights-holder. All other trademarks, service marks and company names and logos appearing on the Site are the property of their respective owners.


Minors are not eligible to use our Site. If you are under 18, you may use this Site only in conjunction with your parents or guardians. We do not knowingly solicit or collect personal information from minors. If we learn we have received personal information from a minor without verification of parental consent, we will delete such information from our systems.

Limitation of Liability

The Organization and its affiliates, officers, agents, partners and employees shall not be liable for any direct, indirect, incidental, special or consequential damages, resulting from the use or the inability to use the Site and services or resulting from any information or services obtained or messages received or transactions entered into through the Site or resulting from unauthorized access to or alteration of your transmissions of data, including but not limited to, damages for loss of profits, use, data or other intangibles, even if we have been advised of the possibility of such damages. Because some jurisdictions do not allow the exclusion or limitation of liability for consequential or incidental damages, in such states liability is limited to the fullest extent permitted by law. If you are dissatisfied with any portion of the Site, or with any of these terms of use, your sole and exclusive remedy is to discontinue using this Site.

Applicable Law

This Policy will be governed by and construed in accordance with the laws of the State of New York, without regard to any principles of conflicts of law that would result in the application of the laws of another jurisdiction. You agree that any action at law or in equity that arises out of or relates to any use of the Site will be filed only in the state or federal courts located in New York County and you hereby consent and submit to the personal jurisdiction of such courts for the purposes of litigating any such action.

How You Can Update or Correct Your Information and Contact the Site

You can call or email the Organization at the numbers provided on our Site or send a message to to update or correct your information.

We may change this Policy from time to time to reflect changed on the Site or in the law. We encourage you to review this Policy periodically to assure familiarity with the most current version. We will post all changes to the Policy here so that you will always know what information we gather, how we might use that information, and when we will disclose that information to third parties. You can tell that the Policy has been updated by checking the last revised date posted on the top of this page.

If any part of this Policy is determined to be invalid or unenforceable pursuant to applicable law, then the invalid or unenforceable provision will be deemed superseded by a valid, enforceable provision that most closely matches the intent of the original provision and the remainder of this Policy shall continue in full force and effect.

You agree to accept that any notices we are required to send you will be effective upon the Organization sending an e-mail message to the email address you have on file with the Organization, or publishing such notices on the Site. You are responsible for providing us with accurate contact information and we are not responsible for any failure to notify you due to your provision of inaccurate contact information.

Our failure to exercise or enforce any right or provision of this Policy shall not constitute a waiver of such right or provision.

If you have any comments or questions about this Policy or how we deal with your personal information, please contact us by mail at: Keep a Child Alive, 17 State Street, Suite 2100, New York, NY 10004, or by email at:

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